E-Commerce Head

- Primary responsible for overseeing and managing the e-commerce section with a significant online presence.
- Handle decision-making for the website, social media accounts, and online advertising.
- Responsible for research and development of new online marketing strategies.
- Responsible for determining the format and features of the website in order to maximize clarity and ease of navigation for customers.
- Will liaise with the Web designers to develop and alter the website as needed.
- To plan for e-marketing expenditures well in advance and develop a financial program that will maximize resources.
- Create and execute different campaigns to help our monthly sales target.
- Compile post-sales analysis of our collections to ensure that the missed potentials will be considered in the next buying plan to help maximize our sales, gross margin and inventory turn.
- Determine a competitive pricing strategy.
- Analyze consumer buying patterns using high page views, search term reports, visitor traffic, SKU performance to develop new strategies.

GINGERSNAPS is the leading brand for children's wear apparel in the Philippines. From our modest beginnings in 1994 as a single corner in the department store, we have grown to 41 boutiques and 27 department store corners in prime establishment nationwide

Today, we have boutiques and department store corners in Thailand, Indonesia, Singapore, Malaysia, UAE and Saudi Arabia. We also distribute our products to several countries on a wholesale capacity. The next few years will see us bring our concepts to different regions from which we have been receiving numerous inquiries.