Vp Of Digital Marketing

TaguigROLES AND RESPONSIBILITIES:Set overall B2C marketing objective, strategy, and implementation plan for the company
Review and manage marketing strategy of 4 verticals- creatives, digital marketing, research, and events
Identify and monitor KPIs for the marketing department such as but not limited to user acquisition, user growth, engagement, reach, cost per acquisition, etc.
Work with internal and external stakeholders in executing effective, impact-driven B2C marketing initiatives
Represent the marketing department in Management Committee discussions, investor relations, and other high-level engagements
Manage recruitment, training, retention, and performance of the department
Lead administrative, operational, and financial decisions concerning the department
Conduct market research, competitor analysis, forecasting, and related studies to ensure data-driven decision-making
Recommend strategies to optimize the marketing department’s capacity, efficiency, and quality
Safeguard Edukasyon’s tone, branding, and values across all marketing initiatives
7-10 years experience in a related field or role
Background in advertising, marketing, digital marketing, or digital media is required
Excellent communication skills
Proven track record in achieving KPIs and managing cross-functional teams
Passionate about education
Highly organized, motivated self-starter, data-driven, and abreast of market trends