Sem Specialist

Role ResponsibilitiesImplement digital marketing activities and edit content related to products, services and campaigns across search, shopping and display networks (PPC, GDN, SEM etc.)Reach and exceed target KPIs for paid digital media results with focus on SERP position, Search Share, CTR, Conv RateIntermediate to advanced paid digital media experience, with proven resultsIdentifying opportunities to diversify the CameraPro paid media footprint and revenue generated by paid media channels.Analyzing trends in digital media and making data-driven decisions.Keeping pace with search engine and PPC industry trends and developments.Producing performance reports for paid media channels with recommended actionProvide support to the CameraPro Marketing Team as required ExperienceTertiary Qualification Marketing/Similar or at least 2 years relevant industry experienceIn-depth knowledge of Feedanomics, Google Merchant Centre, Google Ads Platform, Performance Display networks and Google AnalyticsIn-depth knowledge of the anatomy of high converting landing pages, multivariate testing, heatmapping and on-page analyticsIntermediate knowledge of Digital Programmatic, remarketing campaigns and digital performance media networks (Yahoo, Outbrain etc)Good English verbal and writing skillsCompetencyHigh attention to detailProactive approach Good communication skillsAbility to work in a teamAbility to be flexible and adapt to a fast-changing work environmentEnthusiasm and passion for their work