MARKETING PLANNING:Directs and supervise annual and strategic marketing planning geared at setting targets for volume grwowth and market share specifically.Prepares, recommends for approval marketing plans within precribed guidelines and formatPrepares and submits for approval promotions and advertising budget.Creates approriate advertising and promotional campaignsOversees current business undertakings in advertising and promotional activitiesPlans for proper implementation of effective product targeting, positioning and profilingDetermines strengths and weaknesses of promotional areas and recommend ways to improve performanceAnalyzes market situation, changes, and factors contributing to situation which may affect company objectivesEnsures that promotion and advertising are carried out according to customer potentials and needsMARKETING PROGRAM DEVELOPMENT:Takes charge of developing viable marketing plans and programs. SpecificallyPlans for and offers competitive pricingConceptualizes and implements tailor-fited promotional efforts for all brandsProvides direction for the development of marketing work programsMARKETING PROGRAM IMPLEMENTATION AND EVALUATIONEnsures that marketing staff understand product/promotion programs and possess know how for implementation, specifically,conducts trade checks to monitor promotional effortsEnsure availability of promotional materials, literature, gift items.overseas; monitors all activities to improve customer relationsPEOPLE DEVELOPMENTCoaches marekting associates on promotional strategies and tactisEncourages staff to undertake self-development activitiesCoordinates Conduct of needed enchancement marketing courses for staffMonitors performance of marketing staffContinously seek improvements of members of the teamPOLICY MAKING/IMPROVEMENTFormulates & shares inputs that will initiate and improve the current systems and policies PERFORMS OTHER DUTIES AS MAY BE ASSIGNEDEDUCATION AND TRAINING :Graduate of any marketing related courseWORK EXPERIENCE REQUIREMENTS:Combined 10 years experience on the same job earned from a reputable firm of relatable business; at least five (5) years managerial positionSKILL/KNOWLEDGE REQUIREMENTS:Aggresive, Assertive, Highly creative, competitive, team player, results-driven and able to work under pressure; Execellent communication and presentation skills; and proficient in MS word, EXCEL and powerpointWILLING TO WORK ONSITE AT MAKATI CITY AMORSOLO STREET LEGASPI VILLAGE