JOB SUMMARYLeads the product development and marketing in research, planning, implementation, quality checking, anddocumentation. Works closely with Graphic Design, Programming, and technical teams.III. ROLES AND RESPONSIBILITIESOperational Functions1. Product Development and Marketinga. Provides in-depth market, industry, and competitive analysis, research, and positioning of theproducts? Reviews local and international setting, and suggest application? Conducts research for project feasibility? Reviews existing products and suggest enhancement? Conducts field visits for research and to evaluation of productsb. Develop products based on the research and analysis (1) to meet client requirements and (2) tohave advertising programs? Recommends new product and develop pricing strategies? Prepares product design, user storyc. Manages product from conceptualization, development, and delivery to the clients? Provides plan of action for the products to superior for evaluation and approval? Manages the product development in coordination with the internal teams (sales,programming, marketing, technical, finance)1. Regularly interfaces with the System Sales for client requirements andapprovals2. Ocular site visits? Performs quality checking and review of products? Prepares presentation, and demo when necessary.d. Coordinates with Sales and related teams to discuss product-related concerns and to developeffective marketing & sales activitiese. Prepares and submits weekly updates, and monthly report to superiorf. Performs other duties as may be required by the immediate superior and/or the management2. Marketing Operationsa. Manages the branding of the companyb. Manages the branding of products and product awareness campaignsc. Provides marketing and digital marketing trend researchd. Directs the Marketing efforts onsite and online? Aligns with Product Development and Marketing team for research tohave an effective marketing & sales activities plan? Develops the marketing campaign, for evaluation and approval of the GeneralManager? Activities may include: flyers, newsletter, exhibits, saturation, online presence (socialmedia, website), etc.? Manages the production of promotional materials (eg flyers, newsletters, and othergraphics requirements)e. Prepares and submits weekly updates, and monthly report to the Product Dev & Ops Managerf. Performs other duties as may be required by the immediate superior and/or the management3. Website & Social Media Managementa. Directly manages online accounts and provides regular content updatesb. Prepares a monthly content calendar for social media content updatesc. Updates the website for new products and inventory, in coordination with Programming teamd. Coordinates with Product Dev and/or Technical team for information and photos to be includedin the postse. Prepares and submits weekly updates, and monthly report to the Product Dev & Ops Managerand the General ManagerIV. INTERACTIONSReports to : Product Development & Operations ManagerInternal Contacts : PIE TeamsSupervises : Operations Associate & Graphics Design AssociateExternal Contacts : Partners / Clients / Customers / Potential StakeholdersV. JOB REQUIREMENTSEDUCATION/EXPERIENCEGraduate of Marketing or any Marketing-related course. At least 3 years' experience in product development,marketing, product design, research, project feasibility, and pricing strategy. Advertising platforms and InteractiveKiosks background is an advantage.SPECIALIZATION/TECHNICAL SKILLSSkilled in research, marketing planning, analyzing data, product development (planning, implementation, qualitychecking, and documentation). Knows basic Photoshop or Canva. Social media and online marketing. Good incopywriting. Must be knowledgeable in presentation and reports. Proficient in MS Office applications and Googleworkspace.INTERPERSONAL SKILLSCan work independently and can collaborate effectively. Excellent customer service. Efficient resource managementand scheduling. Results-driven and committed. Excellent organizational, communication skills, and detail oriented.Creative, innovative, and knows the trends.
