Brand Manager

**Objective**:A Brand Manager is responsible for ensuring that their company's products, services, and product lines resonate with current or potential customers. In addition, they monitor marketing trends as well as keep an eye on competitive companies in the marketplace so they can stay ahead of competition.**Brand Manager responsibilities**:Analyze brand positioning and consumer insightsShape and communicate our vision and missionTranslate brand elements into plans and go-to-market strategiesLead creative development to motivate the target audience to 'take action'Measure and report performance of all marketing campaigns, and assess ROI and KPIsMonitor market trends, research consumer markets and competitors' activitiesOversee new and ongoing marketing and advertising activitiesMonitor product distribution and consumer reactionsDevise innovative growth strategiesAlign the company around the brand's direction, choices and tactics**Requirements and skills**:Proven working experience as Brand Manager orProven ability to develop brand and marketing strategies and communicate recommendations to executivesExperience in identifying target audiences and devising effective campaignsExcellent understanding of the full marketing mixStrong analytical skills partnered with a creative mindData-driven thinking and an affinity for numbersOutstanding communication skillsUp-to-date with latest trends and marketing best practicesDegree in marketing or a related field**Objective**:A Brand Manager is responsible for ensuring that their company's products, services, and product lines resonate with current or potential customers. In addition, they monitor marketing trends as well as keep an eye on competitive companies