Ppc Specialist

**Job description**You will be responsible for driving qualified traffic and converting sales for our website and marketplace channels. You will have a deep understanding of PPC advertising to maintain and monitor all channels for the company.As our new PPC Specialist, you thoroughly research keywords that you determine to be relevant, discover non-converting keywords, and target key audiences to maximize ROI. Simultaneously, you are analyzing campaign performance to determine high/low performing campaigns and providing reporting up to the Marketing Director for review.What You Will Do- Plan, create, and manage PPC campaigns across Google AdWords, Microsoft Ads, Facebook Ads Manager, Amazon Sponsored Products, eBay, and Walmart.- Keyword research and management to optimize bids (add PPC keywords and negative keywords)- Optimize bidding at the keyword, placement, device, geographic, demographic, and other levels- Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share, and other important metrics)- Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates- Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators- Stay on top of search engine and PPC industry trendsWho You Are- You are detail orientated and organized- Ability to transition quickly between multiple projects- Creative problem-solver- The ability to effectively articulate brand strategy into creative briefs- You are comfortable working among strong personalities, and you are personable- You work well with teams and possess interpersonal skills, and inspire those around you- Effectively communicate internally and with outside vendorsRequired Experience:- 2+ years of experience in the retail industry- Expertise in Google Adwords with certification- Strong attention to detail- Ability to establish priorities while handling multiple projectsPay: Php50.00 - Php300.00 per hour**Benefits**:- Paid trainingSchedule:- 8 hour shift**Experience**:- SEO: 2 years (required)