Paid Media (Ppc) Specialist

Job Description Responsibilities Manage PPC campaigns, including strategy, planning, and daily execution
Ensure campaigns are set up with accuracy
Keyword research and ad copy creation
Manage conversion rate optimization experiments for landing pages and client websites: A/B+muiltivariate testing to maximize conversion rates (working alongside our development and design team)
Focus on key performance indicators for client spend: Return on Investment, Cost per Acquisition, Conversion rates
Implement testing strategies to continually identify optimization levers, enhance learning, and improve campaign performance
Monitor results, analyze key website metrics, and provide recommendations and strategies for continued campaign improvement
Exceed client expectations and performance goals on a daily basis
Demonstrate passion for the search engine marketing space as illustrated by continuously staying abreast of industry news, attending relevant seminars and participating in Web conference
Requirements
Minimum of two years experience in PPC/SEM
Proven track record of developing and running successful Google Adwords and Bing Adcenter campaigns
AdWords certified
Strong Excel skills
Strong analytical and math skills
Excellent communication and organizational skills
Additional Information
Career Level
1-4 Years Experienced Employee
Qualification
Vocational Diploma/Short Course Certificate, Bachelor's/College Degree
Years of Experience
2 years
Job Type
Full-Time
Job Specializations
Arts/Media/Communications, Advertising