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Marketing Campaign Manager

Marketing Campaign Manager
Company:

Exodus Adventure Travels Ltd



Job Function:

Marketing

Details of the offer

About Us
Our mission is simple, to Improve life through travel. Exodus Travels is one of the world's leading adventure travel companies delivering extraordinary travelling experiences across more than 90 countries worldwide.
Providing unparalleled expertise and local knowledge, our exceptional guides on the ground and teams in our worldwide offices have been crafting amazing travel experiences for years.
Our values are to Bring Happiness, Take Responsibility, Be Ambitious, and Always Passionate, they underpin the work that we do and act as a reminder of why we do it. We are looking for people who can embrace our values and live them every day. Summary We're seeking a highly skilled CRM Manager to take the reins in strategizing and implementing innovative CRM approaches within the North American adventure travel market, spanning both Canada and the USA. In this pivotal role, you'll be instrumental in crafting tailored strategies aimed at cultivating robust customer relationships, enhancing engagement levels, and propelling business expansion across these critical regions. If you're a seasoned CRM expert with a fervent passion for the travel industry and possess a proven track record of optimizing customer journey, we eagerly await your application to join our dynamic team and make a profound impact on the future of adventure travel in North America. What Will You Be Doing How about we amend this to coordinate the creation of rich travel and lifestyle content that engages '50 years of US adventurers'
North American CRM Strategy: Develop and implement strategies tailored specifically for the Canadian and US markets to enhance customer engagement, retention, and loyalty.
Data Management: Lead all aspects of the collection, organization, and analysis of customer data from the North American market to gain insights into behavior and preferences.
Segmentation and Targeting: Use CRM data to segment customers effectively within the Canadian and US markets and tailor marketing campaigns accordingly.
End-to-End Promotion Coordination: Manage the entire promotion process, from initial briefing to the creation and implementation of promotional landing pages, blog posts, and other marketing collateral.
How about we amend this to coordinate the creation of rich travel and lifestyle content that engages '50 years of US adventurers'
Customer Journey Optimization: Collaborate with our customer-facing teams to map the customer journey within the Canadian and US markets and see opportunities for improvement.
Performance Tracking: Supervise key metrics related to engagement, conversion rates, and campaign effectiveness.
CRM System Management: Work closely with our RevOps teams to administer and maintain the CRM system (HubSpot), including user management and data hygiene practices relevant to the Canadian and US markets. What are we looking for Proven experience in Customer Relationship Management or a similar role in a dynamic and fast-paced environment. Strong understanding of marketing automation, and analytics platforms. Excellent analytical and problem-solving skills. Outstanding communication and interpersonal skills. Leadership experience in motivating change and process improvement initiatives. Highly organized, detail-oriented, and able to manage multiple projects simultaneously. Passion for adventure travel and a deep dedication to delivering outstanding customer experiences. What we offer: Competitive salary Health Benefits Paid Time Off We believe people are happier and perform best when they can be their true selves, and that diverse teams deliver better results.
Together we will cultivate a diverse, equitable, and inclusive environment, where everyone can flourish. We are committed to inspiring change through increasing awareness of, and counteracting unconscious bias; building an inclusive culture, and embracing diversity in all its dimensions.
Travelopia is committed to ensuring a work environment that is open, accessible, and inclusive, removing barriers for all individuals. If you require accommodations/additional support to participate in the recruitment and selection process, kindly inform us. Our hiring team will work with you to provide suitable accommodations/additional in a timely and confidential manner. Information received will be handled with the utmost discretion.
To request accommodations, please contact our team at [HIDDEN TEXT]
We look forward to hearing from you!


Source: Grabsjobs_Co

Job Function:

Requirements

Marketing Campaign Manager
Company:

Exodus Adventure Travels Ltd



Job Function:

Marketing

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