Job Description:
ABOUT THE JOB The role is about to implement and analyze paid ads marketing campaigns in terms of effectiveness for our clients in the U.S and Canada You are the authority figure of clients’ growth for every penny they spend Excellent opportunity for anyone looking to soak themselves in the digital marketing solution with international exposure Your function will be working closely with our creative team and SelfMade New York RESPONSIBILITIES Execute and optimize campaigns in Facebook Ads Manager (audience building, uploading content, initial setup; adjust placement settings, attribution settings, bid settings, audience exclusions as needed) Execute and optimize e-mail marketing campaigns (including list migration & e-commerce platform integration) and collaborate with the creative team for content Optimize email audience segments and set up triggers for flow e-mails Transform data into future insights and optimization together with the Business Intelligence team. To always be in the know of the latest knowledge on best practices and strategies in paid ads, search media, and digital marketing industry development Create insightful reports of digital campaigns performance for our clients in a timely manner Minimum Qualifications:
Fluency. You talk English while dreaming. Understanding the U.S. culture is a plus! Growth Pirate. Maps full of digital marketing shortcuts are already in your hand Datanism. In Data you trust! love for data and an ability to analyze a vast amount of data with exceptional attention to detail. Familiarity with digital creative metrics (CTR, CPC, Reach, ROAS) E-mail Wizard. Some experience in using Klaviyo, Mailchimp, or other e-mail marketing platforms Oracle. You must have a crystal ball that can see future trends especially in Digital Media Excellence. Operational excellence is in your blood, including a good time management Curious. You enjoy learning how things work and looking for rooms to innovate Problem solver. You have the skill to navigate ambiguity and propose thoughtful recommendations to best serve our clients Adaptable. You are as smooth as water. Able to navigate, transform and embrace changes skillfully. Experimental. Preferably with 1-3 years of working experience as a digital marketing strategist or growth marketing. However, if numbers, data and logical reasoning are your best friend, please do apply! NICE TO HAVE Some experience in all aspects of digital marketing Familiarity with U.S digital media trends and social media algorithms Familiar with branding with a passion for social media (Instagram is a plus!) Google Certified. Certified with Google Ads Fundamental, Search, and Display Bachelor’s degree or working experience in quantitative fields such as engineering and statistics. Understanding of e-commerce landscape and metrics such as LTV, AOV, Repeat Rate, and CAC
