Digital Media Specialist - Email/Klaviyo

Job Description:
ABOUT THE JOB The role is about creating strategies and executing social media marketing campaigns for our clients in the U.S and Canada You are the prime mover to deliver our creative team’s masterpiece that will drive clients’ ROAS & engagement Excellent opportunity for anyone looking to soak themselves in the digital marketing solution with international exposure Your function will be working closely with our creative team and SelfMade, New York RESPONSIBILITIES Set up campaigns in Klaviyo (including list migration & e-commerce platform integration) Daily checking to ensure that digital campaigns are running smoothly To always in the know of the latest knowledge on best practices and strategies in paid social, search media, and industry development Optimize audience segments and set up triggers for flow e-mails Create insightful reports of digital campaigns performance for our clients in a timely manner Minimum Qualifications:
Fluency. You talk English while dreaming. Understanding the U.S. culture is a plus! Branding. You are a branding wizard with a passion for social media (Instagram is a plus!) Datanism. In Data you trust! love for data and an ability to analyse a vast amount of data with exceptional attention to detail. Familiarity with digital creative metrics (CTR, CPC, Reach, ROAS) Oracle. You must have a crystal ball that can see future trends especially in Digital Media Math-o-holic. You considered Math as your “favourite dish” Excellence. Operational excellence is in your blood, including a good time management Experimental. Minimum 2-3 years of working experience as a Media Buyer & Planner. Decisive. Able to pull an on-time calculated risk decision with the minimal information Curious. You enjoy learning how things work and looking for rooms to innovate Problem solver. You have the skill to navigate ambiguity and propose thoughtful recommendations to best serve our clients Adaptable. You are as smooth as water. Able to navigate, transform and embrace changes skillfully E-mail Wizard. Minimum 1-3 years of experience in using Klaviyo, Mailchimp, or other e-mail marketing platforms NICE TO HAVE: Certified with Google Ads Fundamental, Search, and Display Experienced in all aspects of Media Planning Familiarity with U.S digital media trends and social media algorithms