Digital Marketing Team Lead

Job Description:Online Community Engagementa. Develop and execute online marketing programs with the purpose of supporting lead generating activitiesb. Maintain online promotions on different engagement channels to drive brand engagement and lead generationc. Work collaboratively with key cross functions teams to ensure successful execution of programs, on time, including product marketing, marketing operations, web team/marketing design, and external agencies (as needed)d. Ensure that marketing programs are accurately reflected to our external audiencee. Ensure that all required lead acquisition components are fully in placef. Brief our recruitment teams about our marketing programs and have the right tools to follow up as requiredg. Consistently strive to improve campaign performance through metrics, measurement, and optimizationh. Track, measure, and analyze all initiatives to report on social media ROIi. Grow our subscriber base by providing them with regular, helpful content by collaborating with the designers, product marketers, sales professionals, and industry experts so that it is aligned with subscribers’ needs and interestsOnline Analytics Managementa. Execute online paid campaignsb. Measure and optimize out paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reportsc. Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programsd. Collaborate to craft landing pages and lead generation forms for our content to be distributed through relevant paid programse. Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buyingEvents ManagementWork with HR, admin, and different divisions in mounting different events for NezdaEnsure that all necessary online platforms (Eventbrite, Paypal, Mailchimp, Facebook, LinkedIn, SurveyMonkey, etc.) are utilizedWork collaboratively with creatives team to ensure timely and successful execution of marketing designs for collateralsMust be a Digital Marketer for more than one yearCan confidently handle a small group of Marketing TeamExperience or at least knowledgeable at content writing is a big PLUS