Senior Marketing Copywriter

Responsibilities
Creating articles, emails and social media posts to notify about new product releases and other product related updates.
Writing scripts for video content including (Video Sales Letters, Video Ads and more…)
Working closely with the marketing team to plan product promotions and campaigns.
Becoming very comfortable with writing in the company’s brand voice.
Gaining a deep understanding of our products and marketing strategies.
Researching copy angles, gathering social/scientific proof and understanding market messaging.
Understanding our audiences’ wants, needs, and pain points.
Crafting compelling copy for a variety of mediums/campaigns including emails, websites, product pages, landing pages, ads, videos, webinars, case studies, transactional pages and social.
Working closely with marketing and optimization teams to write new emails, headlines, sales pages, etc. for testing and optimization.
Telling persuasive stories and creating copy/campaigns that evoke emotion, create credibility and inspire action.
Writing copy that is clear, compelling and concise but also compassionate and creative.
Participate in, and occasionally lead, brainstorming sessions with the marketing team.
Other related responsibilities, as we see fit.
Skills
Experience working in a tech company
Ability to quickly grasp complex technical concepts and make them easily understandable in text and pictures
Excellent written skills in English
Strong working knowledge of Google Docs
Bonus Skills
Experience with the WordPress eco-system
Experience working for a company in the eLearning, online community industry
Experience with email marketing software including building automations
Experience with marketing funnels