Senior Manager - Growth Marketing

Job Description Come Change the Travel Sector! ZEN Rooms, one of the fastest-growing startups in Southeast Asia, is searching for a Senior Manager - Growth Marketing to lead customer acquisition across ZEN Rooms portfolios in SEA.
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About the Role
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Performance Marketing would be responsible for shaping, driving, and scaling paid customer acquisition for ZEN.
Support the marketing team by driving creative and efficient customer acquisition and profitability plans across a variety of channels.
Ideate, Create, Develop, Execute own performance marketing ideas aligned with the initial business plan
Manage and oversee performance marketing data across SEA in channels such as Social, Search, Affiliate, Meta, Paid, etc
Improve and experiment with marketing campaigns through A/B testing, conversation rate optimization, and re-engagement activities.
Collaborate with the people from Engineering and Analytics teams to design and build data systems that improve attribution, the efficiency of marketing spend and overall customer lifetime value
Academic/ Work Background
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5-7 years of growth marketing experience in multiple marketing channels with the use of tools such as PPC/Paid Search/SEM
Mindset
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An enthusiastic and innovative approach to acquisition with the ability to communicate results, key learnings, and areas of opportunity.
Demonstrates ability in planning short & long term campaign initiatives and strategies
Equipped with high intensity and energy to adapt in a fast-paced environment
Has a think-out-of-the-box attitude and mindset in solving numerous problems encountered
Skillsets
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Has a bias in having analytical and data-driven solutions and results
Expert with using and utilizing business tools such as PowerBI/Hotjar/Dynamic Yield/etc.
Demonstrates digital mastery in the use of Google AdWords, Facebook Ads, etc. (certifications preferred).
Additional Information
Career Level
Assistant Manager/Manager
Qualification
Bachelor's/College Degree
Years of Experience
5 years
Job Type
Full-Time
Job Specializations
Sales/Marketing, Digital Marketing