About TalaTala is a global technology company building the world's most accessible financial services. With more than $350 million raised from visionary investors, we are serving millions of customers around the world who have been overlooked by traditional financial institutions – and our plan is to serve millions more, and have been named by theFortuneImpact 20 list,CNBC's Disruptor 50, andForbes'Fintech 50 list for five years running. We are expanding across product offerings, countries and crypto and are looking for people who have an entrepreneurial spirit and are passionate about the mission.By creating a unique platform that enables lending and other financial services around the globe, people in emerging markets are able to start and expand small businesses, manage day-to-day needs, and pursue their financial goals with confidence. Currently, more than 7 million people across Kenya, the Philippines, Mexico, and India have used Tala products. Due to our global team, we have a remote-first approach, and also have offices in Santa Monica, CA (HQ); Nairobi, Kenya; Mexico City, Mexico; Manila, the Philippines; and Bangalore, India. Most Talazens join us because they connect with our mission of enabling financial agency for underbanked people around the world. If you are energized by the impact you can make at Tala, we'd love to hear from you!In this role, you will be leading efforts around the planning, development, deployment and performance reporting of lifecycle campaigns across SMS, in-app, push and email in our Kenyan market. This is a great opportunity for someone who enjoys the responsibility of seeing campaigns through from early stage to deployment and analysis, and has a strong passion for CRM software, execution and leveraging data to create relevant, personalized communications.What you'll doDesign, build, implement, measure, and iterate on lifecycle strategies that build personalized relationships with prospects and customers through all stages of their journeyPartner with Marketing, Product, and CX to execute and optimize high-performing lifecycle marketing campaignsGenerate data-driven hypotheses and execute A/B tests to inform new marketing strategies and drive outsized ROIUse data, analytics, and experimental design to drive improvements across a wide variety of business objectivesLead the lifecycle production process from ticket creation through to deployment and analysis, identifying process flows to maximize team efficiencyExecute on lifecycle marketing campaigns per requests of stakeholdersProblem solve in real time to address service interruptions impacting customersLearn business rules, product flows, and underlying data to support rapid delivery of reliable solutions with the highest level of precision and data qualityWork with data, product, and engineering teams to define any new requirements to ensure the right data are available for relevant, personalized, and real-time campaignsManage, develop, coach, and motivate team members in a highly engaged, high performance cultureWhat you'll needMinimum of 5+ years of relevant lifecycle marketing and mobile/CRM experienceHands on experience with marketing automation platforms; experience with Braze a plus (experience with MoEngage, Iterable, Responsys, ExactTarget, LeanPlum, Klaviyo also considered)Solid understanding of email, in-app, push & SMS including campaign automation, data feeds in and out, and segmentation queriesPassion for analysis of results; intermediate SQL knowledge strongly preferredData analysis experience, with proven ability to push through ambiguity to interpret data with minimal guidancePassionate about data QA and finding the "why" behind data discrepancies Ability to work in a fast-paced environment, adapt to change and effectively prioritize and multitaskStrong attention to detail and project management skills with ability to organize and manage multiple projects simultaneouslyEffective communicator with a collaborative, can-do attitudeProven ability to process and synthesize data with a strong analytical approach to funnel activation metrics measurement, campaign performance, and optimizations.Analytically minded; able to effectively communicate analysis results to drive decisionsExperience writing clear, compelling copyExperience with HTML and CSSCross-cultural skills with a passion for serving our customers and working with global teams across Mexico, Philippines, Kenya, and IndiaOur vision is to build a new financial ecosystem where everyone can participate on equal footing and access the tools they need to be financially healthy. We strongly believe that inclusion fosters innovation and we're proud to have a diverse global team that represents a multitude of backgrounds, cultures, and experience. We hire talented people regardless of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
