As a Senior Copywriter, you will be the voice of the business. You will be creating copy, scripts, and long-form content for our web pages, emails, social media posts, infographics, landing pages, blogs, e-books etc. You will also analyse user behavior on our website and other digital channels to create data-driven, optimised copy that will captivate our audience and boost our rankings and visibility.Content Creation:· Craft appealing and original content for e-books, blogs and articles adhering to our brand voice and messaging.· Conduct in-depth research on industry trends, competitors, and relevant topics to ensure content is informative and up-to-date.· Write for multiple channels (long-form, newsletters, blogs, e-books and workbooks)Strategic Planning and Development:· Collaborate with the marketing team to develop content strategies that align with overall marketing goals and objectives.· Take part in the development of a content calendar to guarantee the timely and reliable delivery of excellent material.· Stay informed about industry trends and best practices to continuously enhance content creation strategies.Project Management:· Manage multiple projects simultaneously, ensuring deadlines are met and content is delivered on time.· Coordinate with internal and external stakeholders to gather necessary information for content creation.Subject Matter Expert Collaboration:· Work closely with subject matter experts, stakeholders, and other team members to gather insights and information for content creation.· Conduct interviews and research to obtain a deep understanding of complex topics.Key skills:Bachelor's degree in creative writing or journalism.5+ years of copywriting experience3-5 years of combined B2B writing, content marketing, and agency experienceA strong copywriting portfolio that includes e-books, email copy, web pages, sales letters, etc.Above Average Communication SkillsExceptional grammar, research, fact-checking, writing, and editing skills.Adaptable writing style for different demographicsAdvanced knowledge of SEO and copywriting strategiesSelf-motivated with good time management and organizational skillsExperience with writing and content management toolsExperience in writing copy for Australia, US, or UKStrong portfolio of B2B writing samples
