Responsibilities:Keyword Research: Identifying relevant keywords and phrases that potential customers are using to search for products or services.On-Page Optimization: Optimizing website content, meta tags, headings, and other on-page elements to improve search engine rankings.Off-Page Optimization: Building backlinks from high-quality websites, directories, and social media platforms to improve website authority and visibility.Technical SEO: Ensuring website infrastructure is optimized for search engines, including site speed, mobile-friendliness, and URL structure.Content Creation: Developing high-quality, engaging content that is optimized for search engines and aligns with the target audience's interests and needs.Performance Monitoring: Analyzing website traffic, keyword rankings, and other SEO metrics to identify areas for improvement and track progress over time.Competitor Analysis: Monitoring competitor websites and SEO strategies to identify opportunities and stay ahead in the search engine rankings.SEO Reporting: Creating regular reports and presentations to communicate SEO performance, strategy updates, and recommendations to stakeholders.Qualifications:Knowledge of SEO Best Practices: Understanding of current SEO trends, algorithms, and best practices for improving search engine rankings.Analytical Skills: Ability to analyze data, identify trends, and draw insights to inform SEO strategy and decision-making.Content Writing Skills: Strong writing and editing skills to create high-quality, SEO-friendly content for websites, blogs, and other digital platforms.Technical Proficiency: Familiarity with website analytics tools (e.g., Google Analytics, Google Search Console) and content management systems (e.g., WordPress).Communication Skills: Ability to communicate complex technical concepts to non-technical stakeholders and collaborate effectively with cross-functional teams.Attention to Detail: Thoroughness and attention to detail in optimizing website content, meta tags, and other on-page elements for maximum SEO impact.Adaptability: Ability to adapt to changes in search engine algorithms, industry trends, and business priorities to maintain and improve search engine rankings.Certifications: Optional but advantageous certifications such as Google Analytics or Google Ads certifications can demonstrate expertise in digital marketing and SEO.
