Regional Marketing Manager - Gma

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description

Design and execute complex marketing programs that support lead generation, brand awareness, customer advocacy, and more. Serve as a partner and advocate for the sales teams in your region and play an essential role helping them meet their goals.

STRATEGIC MANAGEMENT
- Drive overall Prepaid strategy and oversees the execution of the business plan that takes into consideration the appropriate brand directions for the assigned region
- Orchestrates Regional Business Reviews and Deep-dives
- Leads insighting and trends spotting for Prepaid in the assigned region and translates this into an improved multi-channel and multi-customer experience

REGIONAL CUSTOMER AND BRAND EXPERT
- Deep knowledge of customer profile and composition in the assigned region
- Consistent source of regional learnings for all Prepaid brands
- Provide clear and actionable insights in order to efficiently grow all Prepaid brands through quality acquisitions and sustained customer engagement

REGIONAL PORTFOLIO MANAGEMENT
- Oversees Prepaid region-specific portfolio and determines the portfolio push for the assigned region based on regional customer insights to ensure revenue growth and profitability
- Leads regional touchpoints analytics and recommends strategy and programs to drive use and grow penetration
- Develops business cases and analysis for new regional product launches
- Collaborates with brand partners on programs to drive Prepaid's regional agenda

GO-TO-MARKET EXECUTION
- Execution lead for region-specific executions for all Prepaid brands
- Translates brand proposition into regional expressions to better champion the brand propositions in all regional on-ground and online experiences, platforms and executions as needed through the sales partners
- Champions ideal customer experience for regional executions across all Prepaid brands
- Drives efficiency and profitability of all platforms and programs run in the channels for the assigned region
- Lead for all post-mortem reviews and continuous improvement of all mobile platforms and programs in the assigned region

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.