Ppc Specialist - - Manila

About the client: Our client is a leading digital marketing agency based in the USA. They are on the lookout for a highly skilled PPC (Pay-per-click) Specialist to manage and optimize pay-per-click advertising campaigns.

About the role: As a PPC Specialist, you will play a pivotal role in optimizing and managing pay-per-click advertising campaigns across various platforms. Your primary responsibility will be to enhance the performance of digital campaigns, ensuring maximum ROI and driving tangible results for clients. The candidate must have experience working in the home services niche.

What you'll be doing: Develop and execute effective PPC strategies to achieve specific marketing objectives. Set up, manage, and optimize PPC campaigns across various platforms (Google Ads, Bing Ads, etc.). Craft compelling ad copy that aligns with campaign goals and target audiences. Implement A/B testing to refine ad creatives and improve click-through rates. Monitor and manage campaign budgets to ensure cost-effectiveness. Stay informed about industry trends and adjust keyword strategy accordingly. Analyze campaign performance data using analytics tools. Collaborate with the marketing and web development teams to optimize landing pages. Conduct regular competitive analysis to stay informed about industry trends. Continuously seek opportunities to improve campaign performance through adopting best practices. Who are we looking for? Bachelor's degree in Marketing, Business, or a related field. Proven experience as a PPC Specialist or in a similar role. In-depth knowledge of PPC platforms such as Google Ads, Bing Ads, and social media advertising. Strong analytical skills and the ability to interpret data to inform decision-making. Certification in Google Ads or other relevant certifications is a plus. Excellent communication skills and the ability to work collaboratively in a team. Proficient experience in the home services niche. Position: PPC Specialist
Remote Status: Fully Remote

Working Hours: 9 AM - 6 PM EST
Holidays: US Local Holidays
Salary: USD 1200 - USD 2000
Internal Job ID: 0124