Paid Search Specialist

GrowthAssistant is currently looking for a Paid Search Specialist to join our team. In this role, you'll be responsible for strategizing, implementing, and optimizing Google Ads campaigns across various platforms including Search, Display, and YouTube. With a focus on keyword research, ad copy optimization, and campaign performance analysis, they will drive effective digital advertising strategies to meet client objectives and maximize ROI.
This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career. Growth Assistant benefits include:
?? Work-from-home setup
?? Paid holidays
?? Health insurance
??? PTO
?? Training opportunities The Schedule: 9:00 AM to 5:00 PM PST The Role: Build / optimize / load paid search ad campaigns Targeted keyword research (brand and non-brand) Keyword Analysis In-platform optimization per client's directives (at scale) Templated reporting/dashboarding Launching New Google and Bing campaigns Monitor analytics and adjust according to client direction / parameters Manage administrative / data entry touchpoints (Google Tags, UTM setup, etc.) Provide reporting and dashboarding on campaign performance Execute validation and optimization testing per client directive Running YouTube Ads Ad Copy Optimization The Requirements: 2+ years of experience with Google paid search 1+ years of experience with Google Ads Manager/Editor Knowledge of Google Ads (Google Search, Display, Shopping, YouTube, Google Tag Manager) Baseline knowledge of Paid Google/text-based search Intermediate Excel or Google Sheets experience Experience running YouTube ads; Launching/optimizing Video ads (YouTube) Search Ad Copy Optimization Launching/optimizing Display ads Nice to have: Basic experience with Google Analytics, Ignite or similar analytics tool Google certified (a BIG plus!) The Compensation: ?55,000 to ?80,000/month