Digital Marketing Specialist

Job Description:
Reports directly to the Marketing Head Works closely with Team Heads in developing and implementing digital marketing campaign; and planning Web, SEO/SEM, email, social media and display advertising campaigns of group, subsidiaries and ventured projects Collaborates with IT in creating landing pages and optimize user experience Responsible for maintaining online presence Sets up and optimizes company pages within each social media platform Creates social media calendars for all current and future pages Continuously improves by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information Submits monthly reports using digital analytics and measurement and propose recommendations for improvement and optimization Manages photo and video bank for all materials Works with the graphic artists for all digital materials and other collaterals Excellent content provider Experience in events management Minimum Qualifications:
Bachelor's degree in Marketing (or any related field) With experience in digital marketing for 3 years
Experience with agency and/or E-commerce business is an advantage Experience in optimizing landing pages and user funnels Experience in setting up Google Adwords campaigns Highly creative Knowledge of website analytics tools (ex. Google Analytics) Strong analytical skills and data-driven thinking Up-to-date with latest trends and best practices in online marketing and measurement