Marketing Specialist

MARKETING SPECIALIST
Conducts market research to find answers about consumer requirements, habits and trends. Assists in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.).
Responsibilities include:
· Presents marketing brochures and any collateral material to support our products, services and strategic initiatives
· Proofs and manages layouts and design communication pieces such as presentations, newsletters, event support materials and research papers.
· Proofreading of all direct and digital marketing program materials
· Coordinates with vendors to produce direct marketing campaigns
· Responds to guest inquiries regarding all direct and digital marketing campaigns
· Assists with graphic design and digital design as needed
· Assists in updating and managing content on website and social media initiatives
· Coordinates content development and updates for all marketing products used on the gaming floor
· Coordinates content development and updates for mobile application as needed
· Ensures all property collateral is installed and removed in a timely manner
· Maintains a direct mail library, photo library, advertising collateral library and updates accordingly
· Assists the Marketing Manager with all other duties as assigned
· Adheres to all company procedures, values and policies
Skills & requirements:
· College graduate, at least 2-5 years of experience with integrated marketing, digital marketing, advertising and /or equivalent experience
· Relevant B2B marketing experience preferred
· Proven planning and pays attention to detail
· Experience in working with a start-up company is an advantage
· Knowledgeable on both Microsoft Windows apps and other office equipment
· Have excellent oral, written communication skills, project management and interpersonal skills