Marketing Specialist

Job Description:
Marketing specialists help develop, execute, and monitor marketing programs across a variety of channels. Their work includes researching the market, analyzing trends to help define the organization's marketing strategy, and providing advice as to how to best reach the target market. Depending on the role, marketing specialists may also help with the coordination of events such as trade shows or conferences.


Researches and analyses a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, and demographic data Presents findings to marketing teams to help guide the direction and activities of the department Develops new marketing strategies and campaigns based on detailed analysis of market forces & Tracks marketing strategy results closely and creates detailed reports with data analysis and other feedback & ensure brand guidelines are met Works with teams to come up with branding ideas, advertising copy, graphic designs, and promotional materials Identifies the appropriate media channels where each product or service's marketing materials can be delivered to the public Enforces brand marketing guidelines throughout each product to create a cohesive feel provides expert direction and insight to each campaign Minimum Qualifications:
Bachelor's degree in business administration, marketing, communications, or a related field 2-5 years of experience in marketing Strong knowledge of various marketing and analytics tools such as Marketo, Google Analytics, CRM systems (e.g. Salesforce), and content management systems Excellent analytical skills and a knack for data analysis Strong written and verbal communication skills Skilled in writing and editing content with an attention to detail Strong prioritization, organization, and project management skills Ability to travel as necessary Creative, Innovative, Independent, Self-Starter, Adaptability, Knowledge of Media Channels and Marketing Strategy, Client Relationships, Research, Critical Thinking, Analysis, Leadership, Managerial Skills, Public Speaking, Writing, Interpersonal Communication, Attention to Detail, Organisation & Multi-Tasker