Marketing Reports Analyst

RESPONSIBILITIES: Develop customer segmentation to allow sophisticated and automated content marketing initiatives.
Work with Data & Insights Lead and Marketing Operations Lead on data governance, clean up, and enrichment projects.
Utilize Marketo APIs to connect Marketo to various web technology to increase potential data scope and platform functionality.
Create business, customer segment & campaign level reporting and analytics using Marketo's reporting and analysis dashboards and tools.
Create and maintain success metric reporting on marketing and sales activities and effectiveness and business impact.
Develop robust KPIs and scorecards for marketing performance monitoring.
Monitor campaigns to optimize performance based on industry best practices.
Provide recommendations that enhance future campaign performance and measurements.
Proactively explore marketing data to find trends, discover KPIs, and apply proper hypothesis testing.
Present analysis and findings.
REQUIREMENTS:
Previous experience in a Marketing Operations Analyst/Marketing Analyst Role
Minimum of 3-5 years of relevant experience
Must have extensive ability to create data visualization dashboards in Tableau, Marketo or equivalent and Data Segmentation using SalesForce, Google Analytics, Adobe Analytics or quivalent.
Experience in customer segmentation.
Experience in statistical modeling.
Outstanding analytical and critical thinking skills.
Ability to collect, analyze and synthesize data in meaningful and insightful ways for the business.
Strong mathematical and statistical skills.
Strong verbal and written communication skills.
WIlling to work in Makati
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