Marketing Officer

Job Description:
Formulation of Trade / Channel Marketing strategies for individual products / product ranges. Creating demand for the company’s products across the channel and before it reaches the consumer. Responsible for the brand development and driving awareness across various products and services at the Point of Sale level. To provide market information (competition, pricing, business environment & market sizing) and analysis on data and industry trends as needed by immediate superiors which would play vital role in recommending appropriate actions Ensuring distinction of the company’s products and services against competitor’s products and services in the market. Attending and conducting presentations of products and services at trade events to promote the business Trade Marketing focuses on sales fundamentals such as Distribution, Display, Promotion and Price to ensure that the company’s products and services are delivered consistently to customers and dealers. Assists in the development of marketing collaterals, ensuring accuracy of its contents and delivering these to the various regional sales offices on-time as requested. Coordinates with Sales Officers and Store Keepers to ensure the proper maintenance and cleanliness of all company collaterals at store levels. To ensure that retailers promote the company’s products against competitors by offering various tangible/intangible benefits to retailers. Customer Excellence Minimum Qualifications:
Graduate, preferably with a Marketing Degree At least 4-5 years experience in the position Must have experience handling construction materials Must have experience in pricing strategies, initiatives and programs Amenable to work in Makati