Marketing Officer

Job descriptionResponsibilities-Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative-Set, monitor and report on team goals-Design branding, positioning and pricing strategies-Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, social media platforms and promotional material)-Analyze consumer behavior and determine customer personas-Identify opportunities to reach new market segments and expand market share-Monitor competition (acquisitions, pricing changes and new products and features)-Coordinate sales and marketing efforts to boost brand awareness-Participate in the quarterly and annual planning of company objectives