Company DescriptionTurnitin is a global SaaS company dedicated to ensuring the integrity of education and research and supporting the development of original thinking skills. As the academic and research landscape evolves, Turnitin stays ahead of trends through advancements in technology and deep partnerships with education leaders, institutions, and practitioners. Turnitin’s content databases — built over 20 years — provide an unparalleled repository of 1+ billion student papers, best-in-class scholarly content from top publishers in every major discipline and in dozens of languages, and 70+ billion current and archived web pages. We promote honesty, consistency, and fairness across all assignment types and subject areas so that educators can help students do their best, original work.
As part of an enthusiastic team of marketing communications specialists, you will contribute to the successful delivery of marketing programs and activities and create value by developing and implementing effective and creative marketing and communications programs and campaigns to build meaningful new business opportunities and customer relationships in Philippines.
Working collaboratively with cross-functional teams, you will support the Philippines Sales organisation (Pre, New and Post) in exceeding budgeted revenue targets while providing a first-class service that meets and exceeds the expectations of colleagues and customers.
With guidance from the Senior Marketing Manager, APAC, and Sales Manager/Lead Philippines, develop and deliver a go-to-market strategy and plan for Philippines to support prospect and customer engagement and market growth.
As the local marketing specialist, you are responsible for the day-to-day implementation and execution of the go-to-market strategy and demand generation programs across a range of channels to support new business and recurring revenue in the higher education and secondary education market segments.
Work with the local team, customer advocates, internal and external subject matter experts on marketing projects, activities, events and campaigns, to enable sales and partnership opportunities.
Develop effective marketing campaigns across digital and traditional channels that are relevant to target personas and address their pain points/challenges.
Apply a hands-on, creative approach to event planning and execution.
Coordinate the production and distribution of marketing content and materials.
Translate and/or localise marketing content and materials where necessary.
Work with the Digital Campaigns Coordinator, APAC, to maintain updates to the regional and local language website content with resources, promotions and events.
Work with PR agency to implement and manage the local communications program.
Create, manage and develop social media content and presence.
Create concrete action plans, activity calendars and project plans to ensure all projects and campaigns are implemented on time and on budget.
Maintain brand guidelines in all marketing material, projects and campaigns.
Measure and report performance of all marketing campaigns and activities, and assess against market goals (ROI, targets and OKRs).
Keep up-to-date with market trends and competitor landscape and share learnings with the regional marketing team regularly.
Ensure compliance with local SPAM laws and other relevant laws.
Liaise with internal and external suppliers to ascertain quotes, provide briefs and process invoices.
May need to work outside of regular office hours on an ad hoc basis e.g. to manage events, etc.
Minimum of 2 years’ experience in B2B marketing communications in a technology company
Recent experience within a similar industry initiating and supporting digital and traditional marketing lead gen and customer engagement activities.
Excellent English writing and communication skills.
Bachelor’s degree in marketing, communications or public relations or proven equivalent experience
Strong organisational and communication skills
Experience with marketing automation software (ideally Pardot), CRM (ideally Salesforce.com) and CMS (ideally Statamic)
The ability to work autonomously as well as part of a team
Excellent copywriting ability with high attention to detail.
Ability to handle multiple projects simultaneously within tight deadlines
BeneficialExperience and knowledge of the education technology sector
Experience with the Adobe Creative Suite
Working knowledge of Google Analytics
Turnitin, LLC is committed to the policy that all persons have equal access to its programs, facilities and employment without regard to race, color, ancestry, national origin, age, gender, sexual orientation, gender identity, age, religion, creed, disability, medical condition, genetic information, marital or veterans status.
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