Job Description DescriptionThe position exists for the purpose of having an ownership of marketing database, execution of email programs and campaigns on Eloqua platform, analysis of email activities for future improvement, and other related digital marketing initiatives and projects. The objectives of the position are to collaborate with stakeholders to increase engagement with customers and generate actionable leads.ResponsibilitiesDuty 1: Marketing Automation? Sets-up, analyses and implements multi-step programs and campaigns including A/B testing
? Trains new marketing resources in MAP (Eloqua)
? Identifies and controls the distribution, access, retrieval, approval for Emerson Automation Solution?s Eloqua users
? Creates complex and responsive designs/templates for digital assets such as (multi-step marketing automation program) used in different media platforms
? Promotes understanding, continued development, and on-going usage of marketing automation guidelines across the marketing organizationDuty 2: Project SupportProject Initiation
? Assist project owner in gathering, analyzing and clarifying customer requirements; uses technical knowledge to gauge complexity of the request
Project Planning
? Leads project milestone and gate reviews
? Creates project scope and timeline for small projects
? In case of differences, negotiate with clients for small applications
Project Execution
? Develops marketing automation modules, prototypes or mock-upsProject Execution
? Develops marketing automation modules, prototypes or mock-ups
Duty 3: Metrics, Reporting and Analytics
Report Scoping and Planning
? Coordinates and validates with stakeholders on reporting requirements (output quality metrics)Report Development
? Provides own work estimates and can negotiate turnaround time within the team
? Provides status updates on report development, raise issues encountered and adjust timeline as appropriateReports Generation, Analysis and Maintenance
? Gathers and collates data from different sources based on approved requirements (Established Simple Reporting)
? Extracts marketing program performance report
? Monitors subscription activities
Duty 4: Training and Development
? Updates/revises training syllabi, course outlines, lesson plans, and content of existing materials (e.g. presentations, evaluation tools, etc.) for marketing automation training courses
? Conducts basic/overview/ awareness training on marketing automation platformDuty 5: Continuous Improvement and Innovation? Identifies continuous improvement project ideas.
? Maps processes as part of the procedure documentation.
Required Skills - External
Requirements
Education: Bachelor?s degree in Information Technology, Communications, Advertising, Marketing, Media or equivalent
Job Related Experience:?
3 years of cumulative experience in Digital Marketing, creation of digital marketing assets (Email, Landing Pages etc.) and marketing automation platform
Specific Knowledge:
? Marketing automation platforms (Eloqua E10 preferred)
? Content management/Web content management
? Web analytics/ Tracking
? HTML / Javascript / CSS
? Adobe Photoshop or other photo editing tool
? Intermediate knowledge in MS Office
Skills:
? Communication skills (oral & written)
? Analytical Skills
? Organizing and planning skills
? Interpersonal skills
? Time/work management
? Problem solving skills
? Presentation / Facilitation skills
