Serve as the subject matter expert and oversee the marketing automation platform (Eloqua) in ensuring that it is being utilized to its full potential for lead scoring, grading, tracking, and nurturing. Consequently, identify best practices in Eloqua utilization and spearhead the documentation of such practices for future references. Develop, execute, and manage on the highest possible level all email and drip campaigns, including dynamic workflows, lists, tracking, and execution. Partner with the Campaign Managers for the development and execution of impactful lead-generation campaigns to attract and engage prospects and customers, all the while ensuring brand consistency across the board. Partner with the Marketing Analytics and Campaign Managers team to identify, test, and implement new strategies (a/b testing, etc.) to improve click-through, open, and conversion rates. Partner with the Marketing Analyst, Campaign Managers, and Third-Party partners/ vendors and apply analytical, segmentation, and data mining techniques to establish closed-loop analytics to derive insight and define targeting opportunities based on established campaign objectives and provided criteria. Maintain and optimize email deliverability and global compliance. Monitor and minimize unsubscribe/bounce/complaint rates and ensure spam regulation compliance (e.g. CAN-SPAM) Manage overall database health (including, but not limited to data cleanliness and standardization) and maximize geographic and demographic segmentation. Actively collaborate and build relationships with internal team, customers, and external partners or vendors Proactively gain knowledge across LNRS products and services and its competitors Qualifications:
Bachelor's degree holder
At least 3-4 years' experience in using Eloqua or a similar marketing automation platform.
HTML/CSS knowledge is a MUST.
At least 3-4 years' experience in email marketing campaign management
Has a deep understanding of marketing automation. Flow and conversion of leads from forms. Form Handlers and Landing page form.
Strong stakeholder management and project management skills
Demonstrable experience in being agile and adapting to process improvements and other structural changes.
Strong ability to initiate improvement and identify opportunities to enhance current processes.
Passion to develop projects and understanding of the marketing automation discipline and its implementation.
A friendly attitude and team player
Excellent organizational, written and oral communication skills
Attention to detail and ability to be self-directed.
Experience and understanding in creating a marketing/campaign plan.
Good understanding of customer life cycles
Willing to work on a UK time zone, and UK BU Holiday
LexisNexis, a division of RELX Group, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: , or please contact ******** .
RELX is a global provider of information and analytics for professional and business customers across industries.
We help scientists make new discoveries, lawyers win cases, doctors save lives and insurance companies offer customers lower prices. We save taxpayers and consumers money by preventing fraud and help executives forge commercial relationships with their clients.
In short, we enable our customers to make better decisions, get better results and be more productive.
