MakatiWe are looking for a Marketing Analyst who is efficient, enthusiastic, resourceful and will support the Head of Strategy and Insights ANZ with compiling, creating and interpreting various marketing analytics reports and presenting conclusions to the senior management. You will have a passion for marketing strategy and a willingness to work with a dynamic and diverse team who are there to support you in your progression.
Monitor and discover trends, patterns and root causes of changes in data (both qualitative and quantitative)
Deep dive analysis to understand marketing strategy and brand positioning in relation to user behaviours
Applying qualitative methods for analysing, interpreting and evaluating textual data using thematic analysis
Documenting and presenting reports on research findings
Proven record in delivering actionable insights based on analytics
Support Marketing and Operations with meaningful analysis of data
Collating and interpreting Google AdWords and Google Analytics data and their influence on the business
Monitor patterns and trends to improve strategy
Personal characteristics – A MUST
Critical reasoning and ability to question traditional thinking
Analytics mindset - able to get leverageable insights out of raw data
The ability to interpret information effectively
Excellent command of the English language – written and spoken
Ability to work in a team and independently
Strong logic and ability to explain complex analysis in a simple way
Attention to detail
A curious mind-set and a desire to interrogate data
Data Analytics Experience
Demonstrated experience using and manipulating large datasets
Understanding of what data is required in order to generate insights
Support the Head of Strategy and Insights in preparing for sales calls and meetings by preparing proposals and material
Education and competencies
Education: at least a Bachelor's Degree in marketing, market research, social sciences, or communications (in marketing environment). A level of statistical knowledge is necessary as well as experience in digital marketing.
Computer skills: Necessary experience with Microsoft PowerPoint, Word and advanced knowledge of Excel, formulae. Desirable but not necessary experience in data manipulation tools such as PowerPivot, Tableau, or similar.
Other digital marketing tools: Google Analytics, SEMRush, BuzzSumo, Google Trends, Keyword Planner, and other digital tools.