As Loyalty Program Manager , you will be in-charge of the following duties and responsibilities: Establishing Utilization System Takes the lead in creating the guest segmentation that will identify and track the most valuable members by the following metrics: a. Transaction Value
b. Frequency of Transaction
c. Transaction across brands
d. Transaction across all sales channels
Collaborates with internal team (Business Insights and Data Science, Marketing, IT, Digital Acceleration and Delivery) to collect Guest Data Analytics that will guide the Supercard Team in creating utilization campaigns. Uses collected data to develop initiatives and programs that will drive increase usage (purchase value), frequency and lifetime value across all channels and brands. Establishes relationship with key collaborators such as but not limited to Brand Marketing Heads, Delivery and Digital Acceleration, Call Center, Store Operations, Finance, SCM and IT to align company needs, provide updates on policies, procedures, and promotions, and set-up and implementation of promotions and campaigns. Develops and initiates partnership with Loyalty Integrators (such as but not limited to ZAP, Giftaway, Share a Treat, etc.) for opportunities for Supercard members within the vast network of these companies. Creates Marketing tie-ups with companies that are within the same brand positioning as SPAVI for reciprocal collaboration that will be a win-win for both entities and the members such as but not limited to Gas, telco, Airlines, Travel and Leisure, Recreation, Retail, etc. Coordinates the calendar of activities in the Loyalty Program Marketing Calendar. Ensures appropriateness of the campaigns and programs as aligned to the changing market conditions, Business Strategy and Brand Identity. Facilitate Utilization Programs Act as Program Lead for every campaign to ensure organized set-up and seamless implementation of every project in collaboration with external and internal partners. Ensures documentations needed such as project brief in the launching of initiatives and activities and implementation of standards are complete and accurate. Facilitates the conduct of roll-out activities to ensure all information are cascaded properly and complete. Guides and monitors compliance of stores in implementing promotion, guidelines and activities and ensures that it meets targets. Prepares post campaign reports and analysis and identify and implement quick action points from the post evaluation to the next campaign. Conduct regular reporting of trends and opportunities. Create dashboard for presentation to Loyalty Head. Qualifications:
To apply for the role, here are the requirements.
Must have a Bachelor's Degree in Business or Marketing or equivalent Must have at least 5 years experience in similar field and capacity; At least 3 years working experience in Loyalty program management and partnerships in food, retail, or any related industries in Marketing field Knowledge: Loyalty or CRM Programs and Partnerships; Marketing for Loyalty, Data Analytics; Project Management (tech and non-tech), Skills: CRM and Loyalty Platforms, Digital Marketing, Database Marketing, Customer Journey Mapping, Financial Analysis Abilities: Strategy Development and Execution; Ability to work in ambiguous situations; Data centered decision-making and pattern-finding; Team Player, Track record in improving business metrics) Proficiency in Microsoft Office (Word, Excel, PowerPoint) Willing to render overtime if neeeded Applicants must be willing to work in Paranaque City. Please click apply and we will let you know the next steps should you fit for the role.
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