Loyalty Marketing Manager

Digital Advantage Corporation operates and manages SM Advantage Card (SMAC) which aims to incentivize the purchasing behavior of its members. SMAC is the biggest loyalty program in the country with the widest network of stores like SM Store, SM Markets, specialty stores, and other partner merchants where SMAC members can earn and redeem points every time they shop. SMAC members also get exclusive access to sale events, discounts, special offers, and freebies from SM group and our partner merchants. The Role Manage the overall brand health of the loyalty program Implementing data acquisition efforts during the welcome stage of the member and ensuring member information is updated Ensure continuous member engagement through continuous member communication in all lifecycle stages Ensures that the Program construct and program policies support the overall brand objective of promoting engagement and loyalty Manage channels used by members in all lifecycle stages such as SMS activation, registration, renewal, promotion, card expiration, points forfeiture, and promotions (direct-to-member, website, and mobile app)  Assess and evaluate branding projects such as sponsorships and cross-promotions Ideal Profile Bachelor's Degree in Marketing, Business Management, or any relevant field At least 5 years experience in Sales and Marketing with a minimum of 2 years experience in Marketing, Campaign Management, Project Management, Program Management, or Loyalty Marketing With strong communication, presentation, project management, and analytical skills Data savvy, strategic thinker and team player with a can-do attitude who can work in a fast-paced, agile work environment What's on Offer? Opportunity within a company with a solid track record of performance Join a market leader within Retail Work alongside & learn from best in class talent