Junior Seo / Sem Specialist

POSITION OVERVIEW

The Junior SEO/SEM Specialist is responsible for conducting research on services, and strategies that would provide new opportunities for furthering the Company’s online reach. This would involve content management, SEO/SEM development and management, and web content and article creation and design. The role requires solid knowledge in web analytics, and digital marketing, and an up-to-date knowledge and strong understanding of the latest trends and best practices in online marketing.

GENERAL RESPONSIBILITIES:

• Research products, services and current strategies to identify new opportunities
• Update and manage company website through the use of WordPress
• Determine SEO strategies, and work with strategy, content, design, and technology teams to implement SEO strategies and ensure sites are search engine friendly
• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends direct and make changes to websites so they are optimized for search engines; Identify proper keywords for SEO implementation
• Analyse web traffic metrics and suggest solutions to boost web presence
• Manage and provide expert advice and guidance on AdWords campaigns including key word research, strategy and reporting
• Suggest and support strategic decisions based on website analytics and available sales data
• Develop, implement and advise on best practice customer attraction and retention strategies
• Perform troubleshooting and bug fixing should problems and issues arrive
POSITION REQUIREMENTS:
• Bachelor’s degree in Marketing, Business Management, or any related course, preferred
• Candidate must possess at least two (2) to three (3) years relevant work experience in the field of SEO/SEM. Google Certification is an advantage
• Proven white hat SEO techniques with other websites, and experience in CRM is preferred
• Experience working with pay-for-performance search products such as Google AdWords and other relevant search engine advertising tools is preferred
• Solid knowledge in web analytics programs (Google Analytics) is preferred
• Familiarity with web development technologies such as HTML, and web design, an advantage
• Hands on experience with online marketing tools and practices
• Experience in writing feature articles and online content is preferred
• Excellent verbal and written communication skills
• Strong analytical and project management skills
• Must be willing to work in as a full-time employee inBonifacio Global City, Taguig City, Morning Shift