Internet Marketing Lead - Facebook Ads (Marketing)

Job Description:
Lead a team of SEM specialists in launching, managing, and optimizing Pay per Click (PPC) campaigns in Facebook Ads. Work collaboratively with team members to optimize campaign performance, and drive analysis that leads to insightful decision-making that improves ROI for the campaign. Oversee the performance of the campaign, and recommend changes in spend Provide recommendations for keyword opportunities, campaign structuring, targeting, and other facets of paid search in accordance with stated goals. Review and revise strategies created by subordinates to increase conversion rates and lower cost-per-lead across campaigns. Create reports and analysis of campaign performance Maintain an understanding of the emerging trends as it relates to SEM. Monitor web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with campaign goals Mentor subordinates in terms of their soft skills and hard skills Minimum Qualifications:
Bachelor's Degree with a plus in Marketing, IT or any related field Minimum 5+ years of experience managing SEM campaigns for lead position Strong understanding of Facebook Analytics and Facebook Ads. Strong understanding of Display Ads 2+ years in a managerial position Proven track record of successfully managing PPC campaigns Flexibility in adapting to new technologies and environments Facebook Analytics Certifications. Facebook Ads Certifications.