Direct and control the marketing activities and budget of brands handled to achieve sales and margin targets.**Direct Reports**: 6****Key Areas of Accountability**:Taking a leading role in building the business.- Directs the attention of others to focus mainly on business-building projects- Sets a small number of top priorities for the Brand; gets agreement to and delivers on those priorities on time- Able to relegate Management questions to lower priority if appropriateMotivation and drive.- Committed to self-development and success.- Effectively manages the resources of the Brand to maintain a steady momentum- Skilled in delegating to and developing assistants to maximize total Brand output- Able to bounce back from business setbacks- Has a healthy dissatisfacation with the status quo- Consistently handling a large volume of work wellManaging and developing people.- Taking an active, responsible role in effectively training and motivating others to get results- Develops effective ways to teach new skills to subordinates- Makes a positive contribution to a struggling subordinate- Being actively involved in recruiting talented individualsThinking analytically, strategically, creatively and practically.- Thoroughly understanding consumer needs and attitudes and competition to develop effective brand strategies and business plans- Being able to think strategically about the business and plan for the long-term- Develops an ability to evaluate copy beyond basic rules to judge its overall effectiveness, develops an "instinctive" feel for good copy- Scrutinizes available sources of ideas - other brands, competition, support/staff groups - for ideas that might be useful- Develops long range plans for the Brand, has a "vision" of the futureCommunications.- Skilled in communicating to Management, both orally and in writing- Able to resolve conflicts in a mature and objective wayDelivers results.- Consistently achieves measurable business results that stand out in view of the circumstances which prevail- Turns around key business trends from falling to succeeding situations- Manages to get good results in a variety of areas at the same time- Ensures available resources are deployed against these things that can have a significant impact on share and profit**Job Specification**:**Knowledge & Experience**:- At least 8 years experience in brand management, advertising, consumer insighting, research, below the line promotions, etc. Experience in managing or supervising direct subordinates is a must. Proven success record in marketing and sales capability. Preferably, with experience in medical marketing or ethical marketing and OTC- Strong leadership with demonstrated financial and management skills*****Competencies required**:**Human Relations Skill**External Customers Suppliers for Promotional Materials, Advertising AgencyManage external customers effectively to achieve desired business results (e.g negotiation on lower price, meeting deadlines, etc.)Internal Customers - Sales, Trade Marketing, Finance, Regulatory/Medical, Supply Chain, HRBeing able to build and maintain productive relations with people in other departments, including those who may have different points of view*****Problem Solving Skills**Able to evaluate the total business objectively and isolate key problems/opportunities (e.g. non-achievement of sales target, poor results of a marketing program that was implemented, etc.)**Minimum Qualification**:Must have a Bachelor Degree in Business, Management or Marketing. A Master's Degree is preferred but not required
