About Us: As leaders in environmental risk management with a focus on insurance solutions, we are committed to offering comprehensive environmental insurance products that safeguard businesses against environmental risks. Our vision is to empower sustainability and compliance through our specialized environmental risk management services. In our journey of expansion, we are on the lookout for a Philippines-based Director of Product Marketing who is not only passionate about cutting-edge marketing strategies but also possesses an intricate understanding of environmental insurance.
Job Description: The Director of Product Marketing will be the driving force behind our marketing strategies for environmental insurance products. Leveraging your proficiency in Zoho as a critical marketing management tool, and your comprehensive experience in the insurance sector, you will spearhead initiatives to enhance product awareness, adoption, and engagement. This role uniquely combines technical knowledge, sophisticated marketing expertise, and a profound understanding of environmental risk issues for companies, enabling us to effectively broaden our client base and offer our services to a wider market.
Core Responsibilities: · Develop and execute a comprehensive marketing strategy specifically tailored for our environmental insurance products, focusing on the commercial insurance agents as the primary customer sector.
· Employ Zoho for end-to-end marketing campaign management, leveraging its analytics capabilities to gain insights into campaign performance and to facilitate efficient team collaboration.
· Ensure alignment between product, sales, and marketing teams to deliver a consistent and powerful message across all channels, emphasizing the unique value proposition of our insurance solutions.
· Initiate and oversee targeted marketing campaigns designed to resonate with commercial insurance agents, employing an array of digital marketing tools and platforms.
· Utilize psychological principles to craft compelling marketing content that effectively communicates the importance and benefits of environmental risk management and insurance protection.
· Conduct thorough market research to stay abreast of trends, competitor activities, and feedback from commercial insurance agents, using these insights to refine product offerings and marketing approaches continually.
· Lead, inspire, and develop a marketing team dedicated to excellence and innovation in promoting our environmental insurance products.
· Establish and maintain strategic partnerships with key industry stakeholders, influencers, and media to enhance brand visibility and reinforce our position in the environmental insurance market.
Requirements :
· Bachelor's or Master's degree in Marketing, Business, Environmental Science, or related fields, with a deep understanding of the insurance industry, especially environmental insurance.
· At least 8 years of marketing experience, with a significant focus on the insurance sector, and proven expertise in engaging with commercial insurance agents.
· Advanced proficiency in using Zoho for marketing management, encompassing campaign management, analytics, and CRM functionalities.
· Demonstrated success in developing and implementing marketing strategies within the insurance industry.
· Analytical thinker with a strong capacity for using data and insights to drive marketing strategies and product innovation.
· Exceptional leadership and communication abilities, capable of motivating a team and fostering collaborative relationships across various departments.
· Innovative, strategic mindset with a commitment to staying at the forefront of marketing trends and technology.
· Deeply committed to environmental issues and passionate about promoting sustainable practices through insurance solutions.
Unique Skills: · Specialized knowledge in crafting digital marketing strategies that cater specifically to commercial insurance agents, understanding their needs, challenges, and decision-making processes.
· Proficiency in market analysis within the insurance sector, with a keen ability to anticipate shifts and adapt strategies accordingly.
Skilled in applying psychological insights to address the concerns and motivations of commercial insurance agents effectively
Job Type: Full-time
Benefits:
Company events Health insurance Life insurance Opportunities for promotion Schedule:
Evening shift Monday to Friday Night shift Education:
Bachelor's (Preferred) Experience:
Product Marketing: 8 years (Preferred) Marketing: 8 years (Preferred) Insurance Industry: 5 years (Preferred)
