JOB DESCRIPTION The Account Manager will be responsible for managing client relationships and overseeing the execution of digital marketing campaigns. This role requires a combination of strategic thinking, project management skills, and a deep understanding of digital marketing channels. The ideal candidate will be proactive, detail-oriented, and passionate about delivering results for our clients. Essential qualifications include proficiency in digital marketing, with a strong focus on Google Ad Products, Meta (formerly known as Facebook Ads), and expertise in TikTok advertising.
ESSENTIAL JOB FUNCTIONS This job operates in an office environment which routinely uses standard office equipment. The Employee is required to stand, walk, bend, use his/her hand to handle or feel objects, or tools, reach with hands and arms, talk and hear for extended periods of time. Frequently standing/sitting/walking up to 8 hours per day Frequently using hands/arms up to 8 hours per day Moderate noise level Frequently viewing a computer monitor screen up to 8 hours per day DAILY TASKS Serve as the main point of contact for assigned clients, understanding their business objectives, and developing digital marketing strategies to achieve them. Develop comprehensive digital marketing plans, including SEO, PPC, social media, content marketing, and email marketing, tailored to each client's goals and budget. Collaborate with internal teams, including content creators, designers, and analysts, to execute campaigns effectively and ensure high-quality deliverables. Monitor campaign performance and analyze key metrics to identify areas for optimization and improvement. Provide regular updates and reports to clients, demonstrating the impact of our work and offering strategic recommendations for future initiatives. Stay informed about industry trends, emerging technologies, and best practices in digital marketing, and share knowledge with the team and clients. Proactively identify opportunities to upsell additional services or expand existing accounts, driving revenue growth for the agency. Manage client budgets, invoices, and contracts, ensuring timely payments and adherence to contractual agreements. SKILLS AND QUALIFICATIONS Bachelor's degree in Marketing, Communications, Business, or related field. 3-5 years of experience in digital marketing, with a focus on account management or client-facing roles. Proven track record of successfully managing multiple client accounts and delivering results-driven digital marketing campaigns. Strong understanding of digital marketing channels, tools, and analytics platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, TikTok Advertising etc.). Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively. Highly organized with strong attention to detail and the ability to manage multiple projects simultaneously.
