Digital Marketing Specialist

Job Description:
KEY RESPONSIBILITIES Updating of website layout such as images, text, styling in HTML, layout tweaks, etc. Uploading of website content on the client’s CMS on a regular monthly basis such as updating the events calendar (1000 events per month ) and updating the landing page carousel on the website with new feature articles (10 articles per month) Performing scans of the website on a weekly basis for 404 errors and repair broken links (about 30 a week) Carry out testing / debugging on websites and mobile apps applying test case scenarios and prepare summary reports to document the test outcomes Migrate HTML pages from old website to new website (about 500 pages) Select images from stock, crop, resize, optimise and compress images General administrative support such as data-entry, transcribing and extracting text from PDF Select the 10 articles to feature on the landing page on a monthly basis and write short , interesting teasers to promote the featured articles Write interesting short copy to promote the featured articles on Facebook and Instagram Support on-page SEO optimization keyword search results via the copywriting done Minimum Qualifications:
At least 1-2 years of experience as a Digital Support Executive/Assistant or similar role Competent in HTML, CSS, and Wordpress to carry out the key responsibilities Excel in Web Content Uploading, good working knowledge of web design and publishing Very Versatile and Organised in filing HTML files, images, and other assets (migrating pages) High Attention to detail e.g few or no mistakes when uploading content Strong Command of English required to understand content and write short copy and teasers on websites Creative Flair for writing interesting and appealing short copy to promote web content on Facebook and Instagram Familiarity with On-Page SEO keyword optimisation and web traffic tracking metrics ( a plus ) Responsive and strong interpersonal skills required for teamwork Hardworking, self-motivated and disciplined team player who is able to complete routine daily tasks every day and meet set deadlines Bachelor’s degree in IT, marketing/communications or another relevant field