Digital Marketing Specialist

Job Description:
Take ownership of key digital marketing channels, planning and execution of end-to-end campaign strategies. Planning, execution and optimization of all marketing efforts based online or digital. Formulation of strategies in order to create a digital connection with the customer. Monitor and optimization of existing social media (Facebook and Instagram). Provide creative ideas for content marketing and website creation. Conduct a/b tests to constantly iterate and test campaign variants, identify winning insights, creative strategies and targeting sets for constant optimisation of campaign and marketing spend efficiency Monitor performance with Web analytics like Goodle Analytics, Web Trends, etc. Track and report performance by building and automating dashboards to support your recommendations on budget optimisation to meet acquisition and retention KPIs. Minimum Qualifications:
Candidate must possess at least Bachelor's Degree in Marketing or related field. At least 2 years of working experinece in the field of digital marketing. Good knowledge of the digital marketing landscape and key partners, vendors and platforms in the space. Strong analytical skills, must love working with data and technical setups, able to relate to qualitative aspects of work. Fluent in using analytics tools. Strong and critical thinker, problem solver. Strong willingness to learn and grow independently, has an owner/builder mentality. Must be a highly motivated individual with the ability to multi-task effectively, well organized and flexible in a changing and dynamic environment. Ability to work well under pressure, with minimal management support. Excellent verbal and written communication and problem solving skills.