Digital Marketing Lead

Duties and Responsibilities
Performance Marketing Mentality:To optimize campaigns towards improving metrics such as: conversions, cost per lead, cost per acquisition. Ensuring to hit main KPIs such as Driver Leads, Customer Acquisition, Business Leads, Cost Per Lead, Cost Per Acquisition within the given budget
Data Driven:To analyze and utilize existing data from various tools and platforms on hand to make informed decisions. Creating end to end marketing campaigns based on data, research and analysis
Expert in Google Ads & Paid Social:Comfortable to manage marketing campaigns on online paid platforms such as Facebook Ads and Google Ads. Conceptualizing and setting up new campaigns from scratch and navigating the platform
Test & Learn Mentality:To be open enough to try new channels & learn from them. A/B testing targeting, strategies and creatives.
Problem-solver:To be able to find creative online campaigns to move User and Driver Acquisition numbers.
User Empathy: To be able to think from a perspective of a user or a driver & build user journeys which are seamless.
High autonomy:Self-organized, passionate with a can-do attitude and own end-to-end projects. Performs other duties that may be assigned by management from time to time