Digital Marketing (Larisin)

Job Description:
Kompas Gramedia, through its more than 50 years history, are striving for one goal: enlightening and empowering Indonesia. To ensure that we are able to serve the nation for another 50 years, we are undergoing digital transformation; strengthening and expanding our solid business pillars by developing new digital business initiatives.


Laris Intisari Nusantara, or Larisin, is our new digital startup company that focuses on empowering various retailers and wholesalers across the country through modern payment technologies: Point of Sales (POS) and Business to Business (B2B) e-commerce.


The responsibilities are:


Plan, research, create, execute, manage, monitor, analyze, evaluate, and improve Larisin digital marketing initiatives from various platform (SEM, Facebook & Instagram Ads, YouTube Ads, etc). Handle end-to-end Larisin social media initiatives, from content plan preparation to social media content execution and evaluation. Collaborate with other department to create, execute, and evaluate marketing campaigns. Create and present marketing initative performance reports and the gathered insights to key stakeholders. Minimum Qualifications:
Previous experience managing SEO/SEM, marketing database, e-mail, social media, and/or display advertising campaigns; Experience in optimizing landing pages and user funnels; Solid knowledge of website analytics tools; Working knowledge of ad serving tools; Experience in setting up and optimizing Google Adwords campaigns; Solid analytical, problem solving, and planning skills; Excellent verbal and written communication and presentation skills.