Digital Ads Specialist

Job Description:- Manage several e-commerce stores' live and paid ads (including Shopee, Tokopedia, Lazada, TikTok), optimize the stores and be responsible for the results- Design, execute and maintain ROI-focused paid media campaigns across various social platforms- Continually optimize and improve paid media campaigns to make the most of your allocated budget- Manage all components of paid ad campaigns from conception to creative to execution to analysis- Scale existing channels and find new channels to ensure each market can reach maximum potential- Actively measure and execute A/B split testing for ad copy and landing pages to ensure optimal campaign performance.- Devise and evaluate methods for collecting data, such as surveys, questionnaires, and options polls.- Utilize evidence and data to drive decision making- Provide ongoing actionable insights into campaign performance to the team- Stay on top of the latest trends in paid media advertisingJob Requirements:- 1+ years with direct response and day-to-day media buying experiencing- Experience launching and scaling paid social campaigns on channels including Facebook, Google, Instagram, TikTok, Twitter, Pinterest, etc. while maintaining CPA targets and operating within budget- Strong analytical skills with competence in tools such as Excel, Google Analytics, Marketo, etc.- Knowledge and prior usage of tools like Facebook Ad Manager, AdWords, Taboola, Outbrain- Exposure to Google Adwords and/or data visualization and reporting tools such as Tableau is a plus- Exceptional time management skills, including the ability to handle multiple projects and ongoing work items, while effectively managing changing priorities- Strong organizational and mathematical skills- Experienced in delivering improvements in CPA (cost per acquisition) across digital channels and campaigns- An analytical, data-driven, continuous improvement mindset- Marketing, advertising majors; Beauty D2C work experience is preferred.**Salary**: Php20,000.00 - Php30,000.00 per monthSchedule:- 8 hour shiftSupplemental pay types:- 13th month salaryAbility to commute/relocate:- Taguig City: Reliably commute or planning to relocate before starting work (required)