Dbt01 - Digital Channel Marketing

Job Description:
Plan and execute all digital channel marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and optimise the content of our social media presence related to Bank Mandiri digital product. Write and optimise content for the website and social networking accounts such as Facebook, Twitter, etc. Measure and report performance of marketing campaigns of all digital channel, and assess against goals (ROI and KPIs). Identify new trends in digital marketing, evaluate new technologies and ensure all digital product is at the forefront of Indonesia's banking industry. Brainstorm new and creative growth strategies for all digital channel. Plan, execute and measure experiments and conversion tests. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimizes user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Minimum Qualifications:
General Qualifications : BS/MS degree in marketing or a related field Proven working experience in digital marketing Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) Experience in setting up and optimizing Google Adwords campaigns Working knowledge of HTML, CSS, and JavaScript development and constraints Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement. Project management skills: Digital channel marketing also need to be good at handling time-sensitive projects and working to deadlines. Working Experiences (min. years) : Experience of between 3-5 years in digital communications and marketing is often expected. Experience or a qualification in graphic design can be helpful