The Corporate Communications Officer is responsible for developing and implementing strategic marketing communication plans to promote the company's products, services, and brand image. They will collaborate with various departments to ensure alignment of messaging and branding across all communication channels. The Corporate Communications Officer will also oversee the creation of marketing materials, such as advertising campaigns, press releases, and digital content, to effectively reach target audiences and achieve business objectives. KRA #1 BRAND COMMUNICATION AND MESSAGINGBrand Consistency:•Produces and establishes brand consistency across all communication channels of Elev8 Group (e.g., website, social media, print materials) through brand guidelines adherence.Message Clarity:•Develops and monitors the clarity and effectiveness of marketing communication materials through surveys, feedback, and content engagement metrics for Elev8 Group. Brand Identity Management:•Enhances and implements brand sentiment and perception through and customer feedback mechanisms such as Internal CSAT Survey, NPS, Brand Lift Studies. KRA #2 CONTENT CREATION AND DISTRIBUTIONKRA #3 DIGITAL MARKETINGKRA #4 PUBLIC RELATIONS AND MEDIA RELATIONSKRA #5 BRAND EVENTS AND SPONSORSHIPSKRA #6 MARKETING COLLATERAL AND MATERIALSContent Quality:•Formulates measurement for content quality based on engagement metrics (likes, shares, comments, time spent) and content relevance to target audience needs.Content Reach:•Track content reach and amplification metrics (impressions, reach, shares) across various channels to assess content distribution effectiveness.Content Diversity:•Devises the monitoring and implementation of the variety and freshness of content produced (e.g., blog posts, videos, infographics) to ensure diverse and engaging communication.Website Traffic and Engagement:•Produces and executes the website traffic (sessions, pageviews) and user engagement (bounce rate, time on site) to assess the effectiveness of digital marketing efforts.Social Media Performance:•Creates metrics and analyzes social media metrics (followers, engagement rate, click-through rate) to evaluate the impact of social media campaigns and content.Email Marketing Effectiveness:•Develops monitoring and plan for email open rates, click-through rates, and conversion rates to assess the effectiveness of email marketing campaigns.Media Coverage:•Implements and measures the quantity and quality of media coverage (mentions, sentiment) in relevant publications and channels.Press Release Performance:•Executes press release plans and monitor press release effectiveness based on distribution reach, pickup rates, and media inquiries generated.Relationship Building:•Assess the development and maintenance of relationships with media contacts and industry influencers and ensures client saturation and expansion with Elev8 Group products and services offered. Event Attendance and Engagement:•Provides and monitors event attendance,and attendee engagement to evaluate the success of brand events and sponsorships.ROI of Sponsorship Activities:•Monitoring the return on investment (ROI) of sponsorship activities by assessing brand visibility, leads generated, and business opportunities secured.Post-Event Feedback:•Establish post-event feedback from attendees, partners, and stakeholders to identify areas for improvement and measure satisfaction levels.Collateral Usage:•Development of marketing collateral (brochures, flyers, presentations) and monitoring the usage and distribution,to ensure alignment with marketing objectives and target audience needs.Collateral Effectiveness:•Measure the impact and effectiveness of marketing collateral through metrics such as downloads, inquiries generated, and conversion rates.Collateral Feedback:•Gather feedback from sales teams, customers, and stakeholders on the relevance, usefulness, and quality of marketing collateral.Behavioral Competencies•Problem Solver and Critical Thinker Mindset •Entrepreneurial Spirit•Creativity•Integrity, Respect and Excellence•Strong Work Ethic•Interpersonal Skills•Highly Organized•Excellent Communication Skills•Meticulous Attention to Detail•Motivation, Coaching, Mentoring•Personal Effectiveness•Adaptability•Receptivity to Feedback•Learning Agility•Dedication to Lead•Values Driven•Conceptual Thinking•Culture Fit•Resilience•Customer FocusTechnical Competencies•Proficiency in establishing and maintaining relationships with journalists, editors, and media outlets. This includes crafting press releases, pitching stories, and managing media inquiries.•Ability to create engaging and compelling content across various formats and channels, including written content (articles, blog posts, press releases), visual content (graphics, videos, infographics), and multimedia content (podcasts, webinars).•Strong writing and editing skills to craft clear, concise, and persuasive copy for marketing materials, press releases, website content, social media posts, and other communication channels.•Knowledge of digital marketing principles and techniques, including search engine optimization (SEO), email marketing, social media marketing, content marketing, and online advertising.•Proficiency in managing corporate social media accounts (e.g., LinkedIn, Twitter, Facebook, Instagram) to build brand awareness, engage with audiences, and drive traffic to the company's website or other digital assets.•Ability to develop and implement crisis communication plans, including timely and effective responses to sensitive issues, negative publicity, and emergencies that may impact the company's reputation.•Knowledge of internal communication best practices and tools to effectively communicate with employees, disseminate information, foster employee engagement, and maintain organizational culture.•Ability to confidently and effectively deliver presentations, speeches, and key messages to internal and external stakeholders, including employees, clients, investors, and the media.•Understanding of branding principles and strategies to maintain brand consistency, integrity, and identity across all communication channels and touchpoints.•Basic graphic design skills to create visually appealing assets such as social media graphics, presentations, and marketing collateral using tools like Adobe Photoshop, Illustrator, or Canva.• Familiarity with website content management systems (CMS) like WordPress to update website content, publish blog posts, and optimize web pages for search engines.•Proficiency in using analytics tools (e.g., Google Analytics, social media analytics) to track and analyze key performance metrics, measure the effectiveness of communication campaigns, and generate insights for optimization.•Basic knowledge of multimedia production tools and software to create and edit videos, podcasts, and other multimedia content for marketing and communication purposes.•Ability to plan, coordinate, and execute corporate events, including conferences, seminars, webinars, product launches, and media briefings.•Familiarity with email marketing automation platforms (e.g., Mailchimp, HubSpot) to create, schedule, and analyze email campaigns, segment audiences, and nurture leads.Minimum Qualification Standards•Bachelor's degree in business, marketing, or a related field in communication. •Strong understanding of sales processes, strategies, and methodologies.•Excellent communication skills (written and verbal comms)•Proficiency in marketing software and sales analytics tools.•Strategic thinking and problem-solving abilities.•Ability to adapt to changing market conditions and competitive landscapes.•With 3-5years' experience in Advertising, PR and brand management in a corporate set up.
