Content Specialist

KDCI Outsourcing is a global provider of eCommerce services for startups and established companies. We help our clients build, grow, and maintain their online businesses by providing support for product information management, back office, graphic design, web development, customer service, and digital marketing.Responsibilities
Develop and manage a content and SEO strategy for lead generation (including blog posts, white papers, ebooks, webinars, email, social, etc.) that attracts qualified traffic to our properties.
Convert site traffic into leads through calls-to-action, landing pages, etc.
Collect contact information, firmographic data, and other relevant data points on prospects through data mining tools and thorough research.
Write and produce helpful content that’s aligned with the target audience’s needs and interests
Carry out idea generation; vet ideas by determining which ones are worthy of further investment
Tap into internal and external resources to contribute to content development
Identify content gaps and monitor competitors’ content
Monitor team’s progress and ensures quality assurance
Work with the marketing team to continuously refine the lead generation and client acquisition process

RequirementsDegree in Marketing, Business or any related field
Experience in managing a team related to the role and quality analysis
Previous experience in a similar B2B marketing role is an advantage
Excellent communication skills, both in English and Filipino, both written and oral
Strong understanding of current online marketing concepts, SEO strategies and best practices
Expertise in web analytics tools such as Google Analytics
Must be highly creative and innovative
Willing to work in Ortigas Center, Pasig City

Job Type: Full-time