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Content Marketing Manager

Content Marketing Manager



Content Marketing Manager


Details of the offer

About FWD Life Insurance Corporation

FWD Life Insurance Corporation (FWD Insurance) is part of pan-Asian FWD Group. FWD Insurance launched its commercial operations in September 2014. As of end-2019, FWD Insurance ranks 1st in Customer Experience in the Philippines(1). FWD Insurance maintains its strong financial position as top 3 and 8 in terms of Paid-up Capital(2) and New Business Annual Premium Equivalent(3), respectively.

FWD Group spans Hong Kong & Macau, Thailand, Indonesia, the Philippines, Singapore, Vietnam, Japan, and Malaysia, offering life and medical insurance, general insurance, employee benefits, Shariah, and Family Takaful products across a number of its markets. Established in Asia in 2013, FWD is the insurance business of investment group, Pacific Century Group. In the Philippines, FWD has 17 business hubs located in key cities nationwide, with its headquarters in Bonifacio Global City in Taguig.

FWD is focused on creating fresh customer experiences, with easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD aims to become a leading pan-Asian insurer that changes the way people feel about insurance.

For more information, please visit .
1 Based on a commissioned Customer Experience Index 2019, conducted by Forrester Consulting
2 >Statistics >Life >2019 >Based on Paid-Up Capital
3 >Statistics >Life >2019 >Based on New Business Annual Premium Equivalent

Job Purpose:
This role will conceptualize, strategize, and lead FWD’s customer content marketing efforts, tactics, and campaigns, including the management of FWD’s two blogs, monthly newsletters, email marketing, product content, and lifestyle article syndication, that will drive awareness, consideration, engagement, and leads generation.

The job will be responsible for putting together, implementing, and recalibrating the content strategy; planning content and finalizing the content calendar; overseeing content production, and reviewing analytics. Also part of this role is incorporating trends jacking, omnichannel approach, keyword research, and SEO (Search Engine Optimization) to achieve acquisition and engagement KPIs.
This job requires skills such as creativity, storyteller, a strategic planner, and one that is in tune with what customers want, need, and are interested in. The job also need to be able to manage freelancers and agencies involved in content production and have great eye for good design and ear for copywriting.

Key Responsibilities:
Responsible for coming up with and implementing an effective, efficient, integrated, and data-driven strategy for FWD’s content marketing efforts, including the management of FWD’s two blogs, monthly newsletters/email marketing activities, product content, monthly content syndication, white papers, and other content requirements for launch/existing campaigns.
Manage content production and process, including briefing, overseeing, and approving the works of freelancers and agencies; content planning and scheduling; and messaging to drive intended KPIs for various projects and campaigns.
Lead and represent marketing in various cross-department projects and campaigns centered on content and customer communications.
Conceptualize and lead content campaigns; Manage content requirements, in different formats and platforms, for marketing campaigns and efforts, including the introduction of new formats and platforms that FWD can leverage on.
Utilize data-driven approach using analytics tool, research, trends jacking, and keyword research/SEO when analyzing, strategizing, conceptualizing, executing, evaluating, and recalibrating strategies, campaigns, and initiatives to achieve targets. Propose solutions and quickly pivot based on results.

University Graduate from a reputable institution. Have taken courses in Marketing, Communications People Centered Design, Content marketing, etc.
Minimum of 7 years’ work experience:
Content marketing
Content strategy
Content writing and editing
Editorial management/Creative direction
Communications/Strategic communications
Creative storytelling and messaging
Content planning and management
SEO (Search Engine Optimization)
Digital marketing

Technical Competencies/Skills:
Communications/Strategic Communications/Writing/Editing:Must have background in communications and content creation as writer and editor; excellent communication skills; excellent writing and copywriting skills.
Content Marketing:Must have experience in managing and leading content marketing efforts and campaigns, end to end, from conceptualization to execution, including management of blogs, newsletters, content syndication, and white papers; self-starter, proactive, results-driven, and decisive.
Content production management:Must be able to do and manage/oversee content production and process, end to end, from content strategy, content planning, scheduling, conceptualization, execution, approval, distribution, review and recalibration; background in editorial management or creative direction and has led editorial and creative teams.
Master storyteller: Must be able to create and conceptualize content and messaging that are cohesive, customer-centric, interesting, educational, relatable, and engaging. Candidate must not just be creative but also strategic, able to create campaigns that will both entice the intended audience and, at the same time, fulfill a business purpose and KPI.
Strategic thinking: Must be able to clearly understand targets and translate them to strategies; create, conceptualize and implement strategies that have a more future-proof, integrated view, taking into consideration all aspects; can articulate the link between corporate strategy and functional strategy.
Data-driven, analytical, and solutions-oriented: Must be able to utilize analytics tools and reports, analyze data, and glean insights to recalibrate/restrategize/realign campaigns; Flexible and quick to pivot;
Creative and conceptual: Must be able to come up with ideas, direct content strategies from infancy; Come up with creative insights and ingenious solutions or uses for new and existing tools in social media; good eye and instincts for design and concepts
Customer insighting:Must have working knowledge or familiarity with customer insighting, behavior, segmentations, etc. and create customized campaign experience depending on the target market, need, and requirements; have developed an instinct for what customers want to see, hear, read, and experience
Content pulse and market trends/topics:Must have familiarity with different platforms, executions, and formats and be in-the-know for new, upcoming ones; never settles for the status quo or the conventional; Up-to-date with market trends that can be leveraged on social media and video content and campaigns

Privacy Notice

Your privacy is a priority for FWD. The Company keeps your personal information with us in confidence. To know more about how we process your information, kindly refer to our FWD Recruitment Privacy Notice.

FWD has partnered with Talocity Instasolutions Private Limited (“Talocity”) to manage the initial filtering of candidate’s profiles through video interviews, social profile mapping, and video analytics using artificial intelligence engine that is offered within the Talocity platform. The platform evaluates the candidate on the five well-known dimensions as per OCEAN Personality Model that influence occupational success and help understand workplace behavior. For more information, please refer toTalocity Privacy Policy.

When you apply, FWD will share your name, phone number and email address to Talocity to contact you and conduct the initial screening and profiling process. Shortlisted candidates will then be contacted by FWD for the face-to-face interview.

Source: Myworkdayjobs



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