The segment head plays a pivotal role in overseeing a select portfolio of brands, crafting and executing robust brand strategies to drive top and bottomline growth. He/she holds the responsibility of fostering the growth and professional development of his/her team.
Key Responsibilities & Tasks: Strategic brand leadership – develop, refine and implement comprehensive brand strategies for the assigned brand segment to ensure growth and market competitiveness as well as future-readiness with product offering that will meet market existing and future demand. Portfolio management – oversee performance of brands within the segment, identifying opportunities for expansion and optimization. Market insight & analysis– conduct thorough market analysis, staying attuned to industry trends and consumer motivation to guide brand decisions; continuously monitor and analyze effectiveness of brand strategies and marketing campaigns. Financial management – oversee financial performance of the segment, including budgeting, forecasting and ensuring alignment with top and bottomline targets. Cross-functional collaboration – Collaborate effectively with various cross-functional teams from internal enablers to external partners to ensure brand strategies are executed seamlessly. Team leadership – lead, mentor, and inspire a team of marketing professionals fostering professional growth and development. Qualifications: With strong experience in brand planning and program execution; deep understanding of research, advertising media processes, & market intelligence. Pharma/personal care or FMCG manufacturing knowledge is a plus. Graduate of Marketing, Business Administration, Communications / Comm Tech, Management or any related degree. At least 7 years of solid experience in related fields/industry; beauty, personal care and/or FMCG is a plus. Full Name * Email address * Contact Number * Upload your CV / Resume * Accepted file types: doc, docx, pdf, Max. file size: 2 MB. Other Career Opportunities The Visual Merchandising Associate is responsible for creating and implementing visual strategies to enhance the...
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