Ensures the efficient execution of business plans in order to meet future brand expectations and targets.
Takes part in the development of short-term tactical Sales and Brand Management marketing plans.
Ensures brand integrity by guiding efforts across multiple channels and functions.Supports the development and execution of offline/traditional, digital, and paid social advertising programs for the business.
Supervises multiple external agencies in developing creative advertising, high-impact promotions, and media planning, for example, viral/guerilla marketing and event sponsorship.
Management of media campaigns from the beginning to the end and is also responsible for the execution across all media channels.
Plays part in the development of the brand marketing strategies in order to establish strategic direction and program positioning.
Develops marketing partnerships with retailers, media partners, and other external partners in an attempt to broaden the reach of the business’s brand messaging.Contributes to the development and execution of all ground events, promotions, and stunts for the business/brand.
Strikes a balance in ensuring all branding and key information strategies are in line with overall business strategy without compromising the brand’s integrity.
Plays an analytical role where he conducts research and analyses, translating campaign performance into communication documents and reports.
Track spending on all media campaigns for the purpose of ensuring that brand marketing efforts always stay within the allocated budget.
Performs other related duties that may be assigned by immediate superior.
Qualifications:
Male/Female
Graduate of any 4 year Marketing or Business related courses
With minimum of 2 years work experience in the related field is required for this position
Has the ability to execute sales and marketing strategies;
Must be assertive with a strong personality and highly motivated
Must have strong planning background with good organization skills
Preferably in a Managerial position with considerable exposure in retail, sales, networking and distribution
Strong leadership qualities, tasks and results-oriented
Excellent in propose and execute research projects in line with business objectives
Can work under pressure and with minimum supervision
Preferably a resident of Meycauayan or nearby towns