Trade Marketing Specialist (Cebu)

Develop a trade marketing plan for existing and new products, including promotions, sampling, and merchandising standards.Oversee implementation of trade marketing campaigns, coordinating with other departments and third parties.Evaluate activity effectiveness and present post-activation reports with recommendations.Ensure approved merchandising planograms/layouts are implemented.Provide feedback on new product launches to brand marketing and management.Collect and disseminate best practices for profitable trade marketing activities.Align trade marketing strategies with sales objectives and revenue targets.Conduct competitor research on pricing, in-store activities, and market share.Coordinate with graphic artists and agencies for marketing material design and production.Control and monitor the budget, ensuring expenses stay within approved limits.