Performance Marketing Specialist

OVERALL FUNCTIONS / JOB OBJECTIVE: The Performance Marketing Specialist drives the performance of native content through systematic campaigns to achieve optimal and specific results.

SPECIFIC FUNCTIONS:

- Drive each native ad (article, video, etc.) from planning to execution and beyond to meet key performance metrics
- Constantly optimize marketing activities for each native ad to improve our advertisers’ return on ad spend (ROAS)
- Allocate budgets, and analyze and recommend modifications to ad spends
- Collaborate with StoryLabs teammates to guide A/B (or multivariate), incrementality, and spend-scaling tests on campaigns online and offline to identify what works best
- Test new distribution channels and trends
- Optimize marketing budgets to maximize cost per acquisition (CPA) and efficiently scale native campaigns
- Fulfill the following analytical functions: estimation and allocation of budgets, audience targeting and segmentation, evaluation of the performance of each channel, forecasting the performance of campaigns, etc.
- Set up, manage, and optimize campaigns and retarget them across verticals: SEM, display advertising, social media, affiliate marketing, content-discovery platforms, etc.

- Source and implement the most effective keywords, measure keyword performance, and optimize campaigns based on them
- Manage ad placements, target relevant interests and topics, and use Google’s in-market audiences for search ads
- Develop hypotheses and perform A/B testing to recommend optimization strategies
- Leverage audience insights to better segment, target, and reach potential audiences and customers

- Remain updated on new technologies and trends in performance marketing
- Other duties assigned by the direct supervisor

Summit Media is the country's largest digital lifestyle network and magazine publisher.

We are committed to creating excellent content that appeals to the interests, passions, and aspirations of different communities. In our dedication to serve our audiences, we have grown from being a magazine publisher to embracing other platforms that allow us to connect with them anytime, anywhere.

We take pride in our quality content, our relationship with our audiences, and our ability to engage them where they are, as we also help our advertisers to reach them the way we do.